How to write an inspiring personal vision statement

Sep 22, 2020 | Updated Jul 17, 2025

by Jennifer Bridges @JenBridgesRD

Entrepreneur, carrying a briefcase, walking on an empty highway at sunset.
  1. Take stock of what's important>>Take stock of what’s most important to you
  2. What's your ideal future?>>Decide what your ideal future looks like
  3. Write your statement>>Write your statement
  4. Examples>>Personal vision statement examples
  5. How to use it>>How to use your personal vision statement
  6. Next steps>>Next steps

This post has been modified to reflect new information since its original publication.

A personal vision statement—a high-level description of what the world will look like when you achieve your goals—is a great way to flesh out your personal brand and increase your employability.

Much like a personal mission statement, which it’s often confused with, a personal vision statement can:

However, unlike a mission statement, the focus of a personal vision statement is not on you and what you are doing now. Instead, a personal vision statement’s focus lays outside yourself, painting a picture of the larger results that you hope to see in society as a result of accomplishing the things you set out to do in your mission statement.

“A vision is aspiration. A mission is actionable.”—Jamie Falkowski, Chief Creative Officer at Day One Agency.

You can see the difference between the two statements here:

Keep reading to learn how to create a personal vision statement that empowers and inspires you.

Take stock of what’s most important to you

The first thing you need to do when creating a personal vision statement is to spend time reflecting on what’s important to you. To make this easier, we’ve listed some questions to ask yourself.

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To get additional insight, you can ask your friends and family members what they think. Because these people are around you the most, they are often the best judges of your character and the values that you live by.

Decide what your ideal future looks like

A hand holding a crystal ball looking into horizon at sunset.

The next step is to what long-term goals you have for the future. Write down the first things that come to mind for each question. It’s OK if you don’t have an answer for each one.

Write your statement

Now that you’ve reflected on the changes you want to see (and the values behind them), it’s time to translate this information into a personal vision statement.

Your statement should mention:

For example, if you care about helping other people and your ideal world contains no bullying or harassment, then your personal vision statement might look something like this:

“A world in which every human being—regardless of his or her race, religion, gender, sexual orientation, or intellectual or physical differences—feels safe and supported.”

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When it comes to writing a personal vision statement, shorter is better. Try to condense your thoughts into a sentence or two. While there are no hard and fast rules for length, it’s a good idea to stick to a maximum of 50 words.

After all, the purpose of a personal vision statement is to inspire you, and if your statement is overly long, you’ll have a hard time just trying to remember it.

Personal vision statement examples

If you struggling to come up with ideas for your personal vision statement, you can look to these examples for some guidance:

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How to use your personal vision statement

Silhouette of woman throwing paper plane in the park.

Once you have written your personal vision statement, you need to put it to use. A good first step is to post it to your LinkedIn profile and your personal website’s “About me” section. You can also add it to cover letters or resumes you send to potential employers.

Next steps

Writing down your goals makes it more likely that you’ll accomplish them. But, this doesn’t mean that you can’t change your goals once you’ve committed them to paper (or website).

Depending on what going on in your life, you might need to adjust your personal vision statement. But, don’t worry. While you may change the details of your goals, the core values you originally described will probably remain the same.

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Now that you’ve written your personal vision statement, you might be interested in learning how to create other professional documents. We offer some advice in the following articles:

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