Overview>>Your professional reputation lives online
Content Suppression>>Curate your search results
Digital Security>>Protect your family’s digital security
Case Studies>>Case studies
Your professional reputation lives online
We offer a specialized suite of reputation and privacy services for executives and VIPs whose reputations are mission critical.
Curate your search results People judge you by what they see online. Our proprietary techniques allow us to change the order of your personal search results, influence search suggestions, and control which images and videos appear.
Change the online conversation When the news cycle focuses on the wrong story, we steer the conversation back to more favorable topics, preserving your long-term online reputation.
Protect your family’s privacy and security We prevent disgruntled ex-employees and criminals from using personal information to locate you and your family’s home addresses or conduct cyberattacks against you.
86
%
86% of executives say reputation risk is a potentially crippling business liability.
– Willis Towers Watson (2020)
90
%
90% of employers factor a job candidate’s social media accounts into their hiring decisions.
We have experience with virtually every type of online reputation and digital privacy issue imaginable. Below are some of the most typical requests handled by Special Projects.
Control the order of your search results
Give an SEO boost to your own websites and favorable news coverage
Influence Google Seach’s autocomplete and search suggestions
Control the images and videos that appear under your name online
Custom content creation and publication to reinforce your messaging
Dozens of people-search sites sell sensitive personal information about virtually every American— including home addresses. We remove you from these sites, protecting your privacy and security.
1/3
1 in 3 consumers have experienced identity theft.
– Gen™ Brand Tracker (2024)
2,500+ vulnerabilities per person
A typical ReputationDefender privacy audit uncovers over 2,500 elements of personal information per person scattered across the publicly accessible Internet.
How we protect your digital privacy
How we protect your digital privacy
1. Scan people-search sites to find all records of you and your family’s personal information
2. Request opt-outs wherever we find your information
3. Monitor for compliance to make sure your data doesn’t get re-added
4. Scan social media and other online channels to locate additional vulnerabilities
5. Provide reporting and recommendations on outstanding threats and sources of personal information
Problem A respected philanthropist contacted ReputationDefender to help him suppress negative news coverage in his search results stemming from a minor altercation that happened to be captured on a television broadcast.
Outcome Despite the challenging nature of this case, we were able to achieve rapid initial success on most negative items, with only one particularly difficult search result (a video carousel) persisting beyond Month 7.
A well-known company garnered negative publicity after a public figure repeatedly disparaged it in the press. This increased attention, combined with the amount of easily accessible personally identifiable information (PII) online about the company’s workforce, made the workers vulnerable to hackers, scammers, and other bad actors.
Outcome
ReputationDefender’s Special Projects team was able to find and remove 97% of the employees’ PII within eight weeks of starting the engagement.
An executive contacted ReputationDefender to clear his company’s name after an ex-employee’s dispute with the business went viral. Years after the company resolved the dispute, articles about the conflict were still appearing when people googled the company or its leadership team, thereby giving potential stakeholders a negative first impression and leading to lost business.
Outcome
Even in this highly challenging case, we were able to achieve rapid initial success on the most visible negative items, with only one negative result briefly reappearing twice on the bottom of the first page beyond 14 months.
